Initially, I was a bit unsure if Grazia Parfum had any association with Grazia Magazine, but I discovered that “grazia” translates to “grace” in Italian, and it marks the brand’s first venture into the world of fragrance. If you’re a fan of sunny, fruity floral scents, this delightful and wearable perfume will surely appeal to you.
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The bottle and box illustrations are both charming and endearing, seeming to personify the bottles and giving them a playful personality. There are elements of Disney’s Cinderella in the sketches, adding a whimsical touch. These lovely illustrations are the work of Italian designer Daniela Gerini, who has given Grazia Parfum a unique and quirky visual identity.
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The heart note of peony is particularly prominent, providing a creamy and smooth quality with a hint of peach to sweeten it. Its top notes of grapefruit, lemon, and blackcurrant lend it a refreshing sparkle, further enhanced by sandalwood, white musk, and cedarwood. The nose behind this fragrance is Karine Dubreuil-Sereni, whose expertise includes working with renowned brands such as Guerlain, Gucci, and L’Occitane, as well as creating Celine Dion Paris Nights. Therefore, it’s no surprise that the fragrance is so skillfully crafted.
Expected to launch by the end of the month, pre-order options are available. The fragrance will be offered in two sizes – 100ml for £48 and 50ml for £35. Describing it as an easy, everyday fragrance that you can simply spritz and go does not diminish its allure in any way. In terms of longevity, it lasted well on my skin, evoking thoughts of cashmere and soft satin, and embodying the essence of spring. It’s not an intense statement-maker; rather, it uplifts your mood, exuding an air of optimism. I anticipate that ancillary products will follow once it hits the market, expanding beyond just the fragrance.
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Unless stated otherwise, all products are provided to me as samples from brands and agencies. Affiliate links may be used, but my posts are not driven by affiliate partnerships.